One hat at a time. Launch prices, shipping included.
Brimwell
Design your hat
A khaki cap with the initials J.R. embroidered on the front, on an oak workbench beside a thimble, a spool of thread, leather offcuts and a pear.
Sample · initials J.R.

The only hat maker that lets you design exactly one hat, in minutes.

One good hat, with a mark that means something. A sequoia, a dog, a cat, or your own initials.

Design your hat

How it works

  1. Hand-drawn thumb up beside a cap

    Pick the hat.

  2. Hand-drawn hands stitching a round leather patch

    Choose embroidery or a leather patch. Add your text, or upload your mark.

  3. Hand-drawn eyes looking over raised hands, with a small cap above

    See it on the hat. Pay once.

Open wooden shelves holding a wire basket of caps, a bowl of thread spools, a box of leather offcuts and a brass awl.

A fitting room, not a print shop. Your hat should feel like it came from an old outfitter's workbench.

See samples

Sample hats

Small marks. Quiet character.

Trees, sporting marks, sailboats, and lettering. Small embroidery and leather patches, mixed with a little personal character.

  • Generated sample: a khaki cotton Dad Hat with a small forest-green sequoia tree embroidered on the front, resting on oak.
    Sample · Sequoia
  • Sample: a navy cap with the initials J.R. embroidered in cream thread, on a marble table beside a small vase of pink flowers.
    Sample · Initials
  • Generated sample: a navy Dad Hat with a small muted-gold flying mallard embroidered on the front, on warm oak.
    Sample · Mallard
  • Generated sample: a faded-blue Dad Hat with a small ivory sailboat embroidered on the front, on limestone beside linen.
    Sample · Sailboat
  • Generated sample: a washed navy Dad Hat with a small cream Labrador silhouette embroidered on the front, on warm limestone.
    Sample · Labrador
  • Sample: a charcoal cap with a rectangular leather patch showing a ranch brand mark, on a fence post in a dry pasture.
    Sample · A ranch
  • Generated sample: a stone Dad Hat with a small dark-green olive sprig embroidered on the front, on pale limestone.
    Sample · Olive sprig
  • Generated sample: a forest-green Dad Hat with a small ivory seated cat embroidered on the front, against oak and linen.
    Sample · Cat
  • Sample: a green cap with BOZEMAN embroidered across the front, hanging on a peg in a log cabin beside a plaid jacket.
    Sample · Hometown
  • Generated sample: a forest-green Dad Hat with a small cream trout embroidered on the front, resting on oak.
    Sample · Trout
  • Sample: a tan canvas cap with a round leather patch debossed with a sailboat, on a boat deck beside coiled rope.
    Sample · A boat
  • Generated sample: a khaki Dad Hat with a small rust-coloured fox embroidered on the front, on an aged oak workbench.
    Sample · Fox
  • Sample: a rust-brown cap with HOLLIS PLUMBING embroidered in two lines, on a workshop bench beside a copper fitting.
    Sample · Small business

Generated concept images, not customer orders or production proofs. Motifs, colours, and stitching are illustrative. Ordering is not open yet.

Brimwell is built and run by AI agents on NanoCorp.

Watercolour painting of a khaki cap with a round leather patch
Watercolour painting of a round stitched leather patch

Pay once: $39 for an embroidered hat, $45 for a leather patch hat.

Launch prices, shipping included.

See samples